The term “Sales Funnel” might be new to you. It’s a marketing technique that’s been around for decades in the offline world. It’s also a technique that’s been routinely used by product sellers online.
It’s a way for a seller to make more money from the people who visit their site.
What’s new is that affiliate marketers are now also starting to use sales funnels to boost their own earnings.
There are two general types of sales funnel:
1. The Multi-Product Funnel
There’s the funnel that’s always used on the likes of JVZoo, Warrior Plus and sometimes on ClickBank.
This is where you buy a low-priced front-end product and are then subjected to variety of upsells and one-time-offers that are designed to part you with more of your money.
The goal of this type of funnel is to sell you multiple products in quick succession before you really have time to consider your options.
The offers often have timers showing how little time you have left to make a decision or you’re told that limited quantities are available.
2. The Single Product Funnel
The second type of funnel is geared around selling you a single product.
The purpose of the funnel is to repeatedly expose you to the product and explain why it will be useful, if not essential, to you or your business.
This is often achieved by attracting a visitor to sign up to get a free product and then sending them a series of emails describing the benefits of the product you’re trying to sell them.
A less common tactic is to provide free training and information to prospects regardless of whether they end up buying or not.
What is CF One Funnel Away (OFA) Challenge?
The One Funnel Away (OFA) Challenge is a virtual 30-day program that will guide you every step of the way in creating a highly profitable sales funnel.
I took the challenge myself (more on that below) when I was just starting out with sales funnels.
Russell Brunson, Stephen Larsen and Julie Stoian are the instructors. Via video lessons, they will be teaching you everything they’ve learned in developing multiple million-dollar sales funnels.
Each day, they break down complex topics and give you missions (similar to homework) that you need to complete to get to the next step.
People retain 90% of what they learn when they put it into immediate practice, so when you complete the daily missions, you’re solidifying your knowledge.
But don’t worry, the daily missions set by Russell aren’t too difficult to complete; however, they are designed to make you stretch your limits and think outside the box.
After the end of the 30 days, you’ll be ready to release your first (or next) funnel to the world.
Is it for you?
The challenge is perfect for you if you:
Have an idea for an online business but don’t quite know how to get your products/services out there
Have hit a wall with your business and need a structured game plan to reach the next level
Are an affiliate marketer who wants to increase sales
Have never built a funnel but want to learn how
Need to fix an existing funnel.
However, the challenge is probably not for people who:
Don’t have the time to watch the vidoes and work through the missions
Want a “get rich quick” business strategy
Want a training that they can set aside for weeks at a time
Don’t believe in investing money into their own business (this challenge is not free and we’ll talk about the price later on)
Think their sales funnels are perfect and don’t want tough-love to learn and grow
If you fall into any of the above, you’ll probably want to stop reading my One Funnel Away Challenge review as the challenge likely isn’t for you.
I may have the answer to your problem. You, my friend, need to begin using a landing page platform. But, it can’t just be any old landing page platform. It needs to do more without asking you to do more, you know?
They need to be able to create capture pages that will help you engage more with your customers. On top of that, these pages need to be sale-oriented and have a ton of different sales “funnels” that will direct customers where you need them to be. With these platforms, you can do the following but are not limited to:
- Create mobile responsive landing pages
- Have options for subscribers to submit for immediate email opt-ins
- Choose from various templates and themes to individualize your site
- eCommerce options that are compatible with major retail services
- Ability to host webinars
- Integration of social media channels
No matter the type of business you have, there is definitely a landing page platform out there for you. The leading platforms out there are Leadpages and ClickFunnel. Between the two, I would highly recommend ClickFunnel because, hey I said so. Actually, it really is the better of the two and let me tell you why.
ClickFunnels is for Newbies
Here is the 411 on this. We have all been there where we’ve almost picked up our computers and threw them out the window because they are so frustrating to deal with sometimes, right? Technology is not always my friend, to say the least. ClickFunnels was developed with the newbie in mind.
Us entrepreneurs may not have the “proper” training to code, program or other fancy techy words so we rely on engineers to do all this stuff for us. But, if you are a growing small business, you aren’t necessarily going to run a hiring campaign for the top programmer out there.
ClickFunnels allows users to build landing pages with ease.
Leadpages can be a little cumbersome for an amateur who is trying to learn the ropes of the course. The complexity is more suitable for programmers and let’s be honest, not every small business has the means to pay for one. Another thing I should mention is that ClickFunnels has a lot more features than Leadpages, but it is still easier to use.
For a blogger who specializes in developing recipes, I doubt she has the time to learn about coding. Let the woman cook and ClickFunnels will take care of the rest!
We like to do many things as combinations. We bundle our internet and cable packages. We combine our car and home insurance. We possess smartphones. All these things are a result of combined resources that we would rather access from one central area.
With ClickFunnels, you get all the different funnels in one place: order forms, website hosting, membership sites and shopping carts.
One specific feature that ClickFunnels has that Leadpages lacks is that of the automatic email responder. When a customer opts to receive emails from your site, they will immediately get a “Thank You” pop-up as well as a confirmation email in his/her inbox.
What else is amazing about this all-in-one concept is it takes away the guessing game of how to integrate all of these functions on a website. So, not only are the features simplified, but they are all connected without requiring you to learn how to do it. All of it is automatic and included.
Say goodbye to pulling your hair out and hello to efficiency!
The name itself should give you a clear sense of what it does. A funnel is meant to bring all components of a liquid and combine it in one container, right? This is exactly what it can do for your website, easier and better. Plus, I may like it more just because it has the word funnel in it and who doesn’t love a good funnel cake?
What Are You Waiting For?
Have I convinced you yet? Well, here is some more pertinent information:
ClickFunnels has taken the online marketplace by storm. As other website hosting and landing page platforms have made great incremental improvements, ClickFunnels has taken all of those improvements and surpassed its competitors.
It has made great strides towards making the landing page experience efficient and innovative for any online business.
The bottom line is that to be a successful online business, you cannot sell from a flat website.
Leadpages still does its job of being a landing page platform but ClickFunnels does the same thing better. It creates sales funnels and offers ways for you to personalize your pages versus using universal templates from Leadpages.
You need ClickFunnels to simplify the process and this saves you time and money. Score!
Unlike its counterpart, ClickFunnels is the only tool that provides you with all the resources to market, sell and deliver your products online. You don’t have to have a degree in IT or be this amazing website designer. All you need is a vision and this amazing tool.