The term “Sales Funnel” might be new to you. It’s a marketing technique that’s been around for decades in the offline world. It’s also a technique that’s been routinely used by product sellers online.
It’s a way for a seller to make more money from the people who visit their site.
What’s new is that affiliate marketers are now also starting to use sales funnels to boost their own earnings.
There are two general types of sales funnel:
1. The Multi-Product Funnel
There’s the funnel that’s always used on the likes of JVZoo, Warrior Plus and sometimes on ClickBank.
This is where you buy a low-priced front-end product and are then subjected to variety of upsells and one-time-offers that are designed to part you with more of your money.
The goal of this type of funnel is to sell you multiple products in quick succession before you really have time to consider your options.
The offers often have timers showing how little time you have left to make a decision or you’re told that limited quantities are available.
2. The Single Product Funnel
The second type of funnel is geared around selling you a single product.
The purpose of the funnel is to repeatedly expose you to the product and explain why it will be useful, if not essential, to you or your business.
This is often achieved by attracting a visitor to sign up to get a free product and then sending them a series of emails describing the benefits of the product you’re trying to sell them.
A less common tactic is to provide free training and information to prospects regardless of whether they end up buying or not.
What is CF One Funnel Away (OFA) Challenge?
The One Funnel Away (OFA) Challenge is a virtual 30-day program that will guide you every step of the way in creating a highly profitable sales funnel.
I took the challenge myself (more on that below) when I was just starting out with sales funnels.
Russell Brunson, Stephen Larsen and Julie Stoian are the instructors. Via video lessons, they will be teaching you everything they’ve learned in developing multiple million-dollar sales funnels.
Each day, they break down complex topics and give you missions (similar to homework) that you need to complete to get to the next step.
People retain 90% of what they learn when they put it into immediate practice, so when you complete the daily missions, you’re solidifying your knowledge.
But don’t worry, the daily missions set by Russell aren’t too difficult to complete; however, they are designed to make you stretch your limits and think outside the box.
After the end of the 30 days, you’ll be ready to release your first (or next) funnel to the world.
Is it for you?
The challenge is perfect for you if you:
Have an idea for an online business but don’t quite know how to get your products/services out there
Have hit a wall with your business and need a structured game plan to reach the next level
Are an affiliate marketer who wants to increase sales
Have never built a funnel but want to learn how
Need to fix an existing funnel.
However, the challenge is probably not for people who:
Don’t have the time to watch the vidoes and work through the missions
Want a “get rich quick” business strategy
Want a training that they can set aside for weeks at a time
Don’t believe in investing money into their own business (this challenge is not free and we’ll talk about the price later on)
Think their sales funnels are perfect and don’t want tough-love to learn and grow
If you fall into any of the above, you’ll probably want to stop reading my One Funnel Away Challenge review as the challenge likely isn’t for you.
I may have the answer to your problem. You, my friend, need to begin using a landing page platform. But, it can’t just be any old landing page platform. It needs to do more without asking you to do more, you know?
They need to be able to create capture pages that will help you engage more with your customers. On top of that, these pages need to be sale-oriented and have a ton of different sales “funnels” that will direct customers where you need them to be. With these platforms, you can do the following but are not limited to:
- Create mobile responsive landing pages
- Have options for subscribers to submit for immediate email opt-ins
- Choose from various templates and themes to individualize your site
- eCommerce options that are compatible with major retail services
- Ability to host webinars
- Integration of social media channels
No matter the type of business you have, there is definitely a landing page platform out there for you. The leading platforms out there are Leadpages and ClickFunnel. Between the two, I would highly recommend ClickFunnel because, hey I said so. Actually, it really is the better of the two and let me tell you why.
ClickFunnels is for Newbies
Here is the 411 on this. We have all been there where we’ve almost picked up our computers and threw them out the window because they are so frustrating to deal with sometimes, right? Technology is not always my friend, to say the least. ClickFunnels was developed with the newbie in mind.
Us entrepreneurs may not have the “proper” training to code, program or other fancy techy words so we rely on engineers to do all this stuff for us. But, if you are a growing small business, you aren’t necessarily going to run a hiring campaign for the top programmer out there.
ClickFunnels allows users to build landing pages with ease.
Leadpages can be a little cumbersome for an amateur who is trying to learn the ropes of the course. The complexity is more suitable for programmers and let’s be honest, not every small business has the means to pay for one. Another thing I should mention is that ClickFunnels has a lot more features than Leadpages, but it is still easier to use.
For a blogger who specializes in developing recipes, I doubt she has the time to learn about coding. Let the woman cook and ClickFunnels will take care of the rest!
We like to do many things as combinations. We bundle our internet and cable packages. We combine our car and home insurance. We possess smartphones. All these things are a result of combined resources that we would rather access from one central area.
With ClickFunnels, you get all the different funnels in one place: order forms, website hosting, membership sites and shopping carts.
One specific feature that ClickFunnels has that Leadpages lacks is that of the automatic email responder. When a customer opts to receive emails from your site, they will immediately get a “Thank You” pop-up as well as a confirmation email in his/her inbox.
What else is amazing about this all-in-one concept is it takes away the guessing game of how to integrate all of these functions on a website. So, not only are the features simplified, but they are all connected without requiring you to learn how to do it. All of it is automatic and included.
Say goodbye to pulling your hair out and hello to efficiency!
The name itself should give you a clear sense of what it does. A funnel is meant to bring all components of a liquid and combine it in one container, right? This is exactly what it can do for your website, easier and better. Plus, I may like it more just because it has the word funnel in it and who doesn’t love a good funnel cake?
What Are You Waiting For?
Have I convinced you yet? Well, here is some more pertinent information:
ClickFunnels has taken the online marketplace by storm. As other website hosting and landing page platforms have made great incremental improvements, ClickFunnels has taken all of those improvements and surpassed its competitors.
It has made great strides towards making the landing page experience efficient and innovative for any online business.
The bottom line is that to be a successful online business, you cannot sell from a flat website.
Leadpages still does its job of being a landing page platform but ClickFunnels does the same thing better. It creates sales funnels and offers ways for you to personalize your pages versus using universal templates from Leadpages.
You need ClickFunnels to simplify the process and this saves you time and money. Score!
Unlike its counterpart, ClickFunnels is the only tool that provides you with all the resources to market, sell and deliver your products online. You don’t have to have a degree in IT or be this amazing website designer. All you need is a vision and this amazing tool.
ClickFunnels alternatives & comparisons
Clickfunnels vs Kajabi
Kajabi is a content delivery and marketing platform designed to develop and sell content-based informational products, online courses, ebooks, training programs etc. through membership websites that charge users for accessing premium content.
Clickfunnels, however, is a marketing platform that makes it easy to sell any physical or digital product. So, Clickfunnels has a far diverse and comprehensive target market.
Both platforms have excellent templates-based landing page builders, email marketing automation system built in where you can send follow up your emails to leads, perform various marketing actions based on subscribers’ criteria, measure your marketing flows and exit the flow when time is right.
Both the platforms have no free plan, but have a three-tiered pricing for flexibility. Both offer a 14-day free trial as well. However, Kajabi’s most popular plan costs $159 per month (billed annually) and ClickFunnels most popular plan costs $97 per month.
Kajabi integrates only with Stripe and PayPal. Overall, Clickfunnels gives better insights into the behavior of your subscribers and segments them accordingly and does it better than Kajabi. Their USP is to make it dead-simple for anyone to craft a sales funnel that actually works.
Clickfunnels vs LeadPages
Leadpages builds landing pages and ClickFunnels builds sales funnels. Usually, a landing page’s purpose is to convert visitors into leads or leads into paying customers. A sales funnel, on the other hand is a sequence of pages and forms which guide the prospect from interest to conversion. So, Clickfunnels is a more comprehensive suite of online marketing tools.
You should choose ClickFunnels or Leadpages depending on what you’re planning to do (i.e., make an entire marketing funnel or create a single landing page), what functionality and integrations you might need, and your marketing budget.
ClickFunnels is more expensive than Leadpages, although it’s a trade-off.
ClickFunnels comes with comprehensive marketing tools, entire sales funnel, membership site, payment gateway, domain registration capabilities, landing pages, opt-in forms, and a shopping cart that can replace your current website. With Leadpages, you create a landing page or multiple landing pages.
For more complex and comprehensive marketing campaigns (that require you to interact with your leads several times before they make a purchasing decision), and especially for selling physical products, ClickFunnels might be better option than Leadpages or Unbounce.
Clickfunnels vs Groovefunnels
Both Groovefunnels and Clickfunnels are easy to use, beginner friendly, landing pages and sales funnel builders that come with ready-made funnel templates and no coding skills required.
Their other features include Membership area to sell online courses, affiliate management tool, comprehensive email marketing solutions, split testing, conversion tracking, built-in shopping cart, online communities and customer service & support. Both products are backed by reputed, famous internet marketers and solid community and customer support.
However, they differ greatly in terms of prices as of now. Clickfunnels either costs $97 a month for 20 sales funnels, 100 landing pages and 3 domains or $297/month for unlimited funnels and landing pages and 9 domains. Groovefunnels is completely free for up to 3 sales funnels or websites. Currently they have a lifelong unlimited plan for $1397 onetime payment, while in Beta inclusive of unlimited funnels or websites.
After the Beta they will likely have 3 monthly payment options for unlimited funnels and websites starting at $99 a month. However, the 1397 can be paid as 4 easy monthly payments of $497, 6 monthly payments of $388 or 12 monthly payments of $249.
One advantage with ClickFunnels is that users also gain access to FunnelFlix, which is a great source of knowledge for both novices and experienced marketers. Determined by your membership level, your access to FunnelFix is limited. Only Platinum and Collective end users can take full advantage of the courses FunnelFlix is offering.
In contrast, Groovefunnels team is actively building new features. Later this year they’re going to release GrooveWebinars™ for LIVE and AUTOMATED Webinars, plus GrooveBlog™, GrooveCalendar™, GrooveDesk™, GrooveQuiz™, and GrooveSurvey™.
Groove was previously known as GrooveFunnels or GroovePages. It rebranded in December of 2020 to just Groove to significantly mirror that it is an entire suite of apps and tools, (rather than just GrooveFunnels) which you can use to build a business and online sales system.
Clickfunnels vs Kartra
Kartra offers some functionalities that aren’t there in ClickFunnels like in built-video hosting (with ClickFunnels you have to purchase 3rd party plugins like Wistia, Vimeo, or use Youtube). Kartra also comes with a helpdesk software for customer support and a built-in Calendar functionality to take appointments bookings, built right into it. Currently, these features are not available in ClickFunnels, but this may change.
Kartra offers more value and features even if you only choose their Starter Plan (which doens’t include their Agency feature). Clickfunnels offers you two pricing plans $97/month and $297/month while Kartra starts with $99/month and goes all the way upto $499/month. You can try CF free for 14 days while $1 free trial with Kartra is available.
A helpdesk system in Kartra enables you to easily offer quick customer support via live chat, and an excellent integrated email reply system to help resolve issues as fast as humanly possible.
Customers can use Kartra’s calender system to self-book and reschedule appointments and meetings depending on your availability, and can be reminded automatically, so no appointment is ever lost.
If you want to build an e-commerce business with SalesFunnel we would highly recommend using Clickfunnels over Kartra. But if you are a coach, consultant, gym owner or want to sell any kind of information products, both products are reasonable options depending on what features you’re looking for.
Clickfunnels vs Builderall
Builderall is kind of like digital marketing agency as a service to assist you in building websites, organize sales, create product pages, and lots more. ClickFunnels, in contrast, builds high-converting sales funnels.
ClickFunnels has a ton of other features that online entrepreneurs and marketers use to collect leads, promote products, and improve their business by using sales funnels and email autoresponders. Builderall also comes with Mailing Boss, their very own email autoresponder service.
However, Builderall has few features that standout like possibility to get a virtual assistant who’d have limited access to your website to help you build, and a Facebook chatbot feature to interact with leads and customers with automatic conversations.
Builderall’s $69.90/month plan seems more cost effective and allows you to have 15 domains, unlimited subscribers, ticketing and live chat support, 10 GB disk space, list importing, and access to their template club.
However, Builderall doesn’t directly integrate with any third-party services. You might be able to get a few integrations set up with Zapier, though. Besides ClickFunnels seems to have better customer support, marketing training courses in Funnelfix and more supportive online community.
Clickfunnels vs WordPress vs Optimizepress
If you are little more tech savvy than average marketer, you might consider wordpress and optimizepress (you might have to use both together) to create sales funnels on wordpress.
With each site you’ve been given a license to by OptimizePress, you are able to build unlimited pages for it. This offers you a possibility to improve your chances to convert visitors to subscribers and increase your sales & marketing channels for the particular sites.
The Optimizepress Suite Plan goes for $199 per year and comes with all the features Optimize Press has to offer including:
You can use it on up to 20 WordPress sites
OptimizeLeads opt-in form software
OptimizeFunnels Funnel Builder
Even if you factor in the extra cost of web hosting, having an email marketing service like Mailchimp etc and other integrations for OptimizePress that you might have to use along with it, ClickFunnels will still be pricier than this. However, with Optimizepress, you need to be more tech savvy, need to know the ins and outs of wordpress as you will have to use wordpress software to make use of Optimizepress.
ClickFunnels on the other hand is more beginner friendly and perfect for non tech-savyy people and is a self-hosted solution on their platform, so you don’t need wordpress for Clickfunnels.
Keep in mind with Optimizepress, you will need to choose a 3rd part email autoresponder, while Clickfunnels has one in-built. with the highest-end ClickFunnels Platinum package, you’ll even be able to start your own affiliate program (Backpack) and replace your email service with Follow-Up Funnels.
ClickFunnels wins in its primary goal to facilitate the process of funneling traffic and achieving higher conversion rates. Even those who negatively review ClickFunnels acknowledge that it can be somewhat valuable for less internet-exposed entrepreneurs. If you are a prospective user, then we think the funnel builder offers enough choice for you. ClickFunnels is also useful for those who want a simple but solid sales solution or landing page editor. After all, this platform doesn’t give empty promises, therefore we’re giving it 4/5 stars.