Best Sales funnel builder & software reviews

Quick Summary

Best Overall sales funnel builder: Clickfunnels, Kartra, Groovefunnels

Best sales funnel builder for wordpress: Optimizepress

Best funnel builder/landing page software for affiliate marketers:
12 minute affiliate DFY funnels, Optimizepress, Thrive themes funnel builder

Best low-cost funnel builder: Builderall, LeadPages, Unbounce, Kartra

Best support community: Clickfunnels, Groovefunnels

Best robust conversion tracking: Clickfunnels, Kartra

Best for membership websites: Clickfunnels, Kajabi, Groovefunnels

Best for “over the top” features like in-built video hosting, calnedly, help-desk: Kartra, “Future Groovefunnels Platinum


Those who have experience in sales or marketing will understand that leads can be at varying stages of the buyer process. In fact, based on the clarity of your product or service, it might take long before you nurture and convert this lead into a customer.

If handled correctly, then establishing a sales funnel can highly rationalize this process and in the end give the user an overall better all-round buyer experience that genuinely guides them to what they’re seeking looking for, and ensure they make even better purchase decisions and become loyal customers.

Your sales funnel involves several steps that include a series of marketing assets like social media campaigns, landing pages and email.

Sales funnel software offers users with a holistic perspective of their sales and marketing efforts (and results) at a glance.

Sales Funnel Examples

Here is how a sales funnel for an entrepreneur offering online courses in marketing looks like:

User views a Facebook ad offering SEO tips with a call-to-action that says: “Download my complete guide to SEO”.

User is shifted to a landing page which allows her to download the guide and opt-in for email notifications from the entrepreneur

The following day the user receives a newsletter that includes a link to the available courses

She registers for one of the courses

The user constantly receives newsletters containing discounts on course fees and signs up again

All of these activities in the buyer’s journey are tracked in the sales funnel software used by the entrepreneur. This means that she easily sees the point in which users are dropping off and where they’re converting.

Moreover, as sales funnel builders include landing page editors, email marketing services as well as a platform to host courses and webinars, she has all the required tools under one roof, which saves the cost of setting all this up on various platforms.

When to use Sales Funnel Software

If you are a beginner then using sales funnel software might suit you since it allows you to keep a minimum upfront cost. You won’t bother paying a web developer or signing up for numerous tools. Nonetheless, you will want to ensure that the chosen software comprises of all the tools you need. For instance, some may offer webinar hosting while others may not, and considering that this is an important aspect of your business, you’ll need to look for a provider that caters to your needs.

Top 7 Sales funnel builders

  1. ClickFunnels


-Founded by Russell Brunson, a very successful online marketing entrepreneur & author of two bestselling books: DotCom Secrets and Expert Secrets.

-There are currently 70,000 paying members of CF. Many people love ClickFunnels because it does help make money. More specifically, it helps turns their site visitors into leads and leads into customers. So, there’s no doubt into why popularity of CF and its holistic sales funnels building & marketing approach and ability has soared in no time.

-ClickFunnel’s good landing page builder has an easy drag-and-drop editor

-ClickFunnels saves you the time and energy of doing immersive tasks with technological proficiency and/or an array of third-party applications. This is a key aspect of ClickFunnels success. It makes it easy to duplicate pages, and you can also save templates for future use.

-Its integrated with tools that allow you to capture emails and take payments right within its software. The higher priced plan also comes with its own email autoresponder!

-ClickFunnels is best known for its ability to make money for the user. They simplify the process to create an account, put content, build landing pages fast, design sales funnels and take payments. Also, you need only a few hours to figure out most of the website.

-ClickFunnels has vast experience when it comes to API integrations and with Zapier and other 3rd party apps. Their Email autoresponders, payment processors, and WordPress plugin that facilitates the adding of ClickFunnels pages to your WordPress website are very reliable and easy to manage.

-The Built-in A/B split testing is a very useful tool. It’s simple, just duplicate a page, make your changes, and choose from one that is generating more traffic or conversions -version A or B.

– Overall Easy to learn and use

– Comprehensive All in one tool, focused on making its users more money

– Generally, having things in a centralized order inside CF is great: It makes it easy to build landing pages, create forms and order forms, as well as trigger emails all from one platform. These features are important in saving you time and money. It also spares you the resources you could have spent on developers, CSS, hosting configurations, and so on.

– Decent Value for money

– The lower-tiered CF account at $97/month is a good investment when you consider what you’re getting for a StartUp account. If your website draws more than 20,000 visitors and have over 100 pages, then ClickFunnels Platinum package might be best suited for you.

– New users can benefit from a 2-week free trial to see how it works.


-Is it Overpriced?

The price of ClickFunnels is a drawback for many people. They price their packages at either standard $97 a month or platinum $297 a month. This is not a major disadvantage, and it can instead serve as a great investment for your business, and as we previously said, you get a good package for it. Even their standard plan is considerably expensive when compared to competitors like LeadPages, Unbounce etc. However, CF comes with more comprehensive all-in-one package.

-Some hyped-up marketing

They have a ClickFunnels ecosystem and Facebook Group consisting of over 100k members who tend to brag a lot. However, there are many of them actually successfully using it as well.

-Too Templated

This one is based more on the community rather than on ClickFunnels itself. Though you can easily customize extensively within ClickFunnels, you can also make use of similar designs. Since ClickFunnels is widely popular, this has increased the amount of ClickFunnel-y looks floating around.

  1. Kartra

Kartra was Co-founded in 2017 by the late Andy Jenkins and Mike Filsaime. These two heavy-hitting digital marketers are the reason why Kartra came out of the gates strong.

Kartra has all the features you seek from a sales funnel software, but the founder’s main objective was integration with the webinar software.

Most online sellers use webinars as their main way of selling products online and face problems in the process of getting tools to sync properly. Kartra’s goal is to fix that. And Kartra is the only one that could do it because its parent company is Genesis Digital, the makers of EverWebinar and WebinarJam.

After tens of thousands of satisfied customer testimonials, we can easily say that they’ve achieved that goal and more.

Features of Kartra

Kartra wants to be the only piece of tech running your online business. The co-founders, Filsaime and Jenkins, hated hacking together tools and required seven different subscriptions to the software before anything can get up and running online.

Their goal was to have one tool for creating and selling products. And that’s exactly what Kartra brings to its users.

Here’s a snapshot of some of their key features:

  • Use the drag and drop editor to easily create landing pages, sales pages, and more
  • Easily launch email sequences and automated follow-up campaigns based on user behavior, according to their behavior and your intentions
  • Hosting and displaying videos and easily track video engagement
  • Use the beautifully designed checkout page to take payments
  • Present one-click upsells, downsells, cross-sells, and more
  • Monitor and manage affiliates (even allowing for tiered commissions)
  • Safely deliver your digital content and membership sites


Kartra’s basic package starts at just $99/month, which puts it in competition with tools like ClickFunnels and Thrivecart, especially as they all have similar price points.

But if you are running a lot of traffic or need multiple funnels/domains, then you’ll have to pay the plan that starts at $499/month. This can be a great investment who those who know what they want.


Kartra provides almost all the required tools right of the box even at their starting price point.

This makes it different from tools like ClickFunnels, which demand more investment to gain more tools (like email, affiliate marketing capabilities, and more).

You are only required to pay more for Kartra if you experience a high volume of traffic and leads to your funnels. For most of their packages, you are not required to pay more for more functionality.

Kartra also has more built-in customizations than many other drag-and-drop builders. Therefore, each page created looks more distinct. Also, they have webinar integrations built into the core of the product.

Lastly, new users can sign up for their 14-day at $1 trial to test out the platform before buying.


One of the disturbing setbacks about Kartra is the little experience it has in the marketplace. New software sometime means putting up with a lot of bugs and downtime on servers.

Moreover, running high traffic will lead to more payment. Since the highest investment is $499/month, it can be a stiff investment in contrast to many other competitors out there. If your funnel becomes successful as predicted in the marketing materials, the price tag will increase consistently.

  1. Thrive themes Sales funnel builders


Established by Shane Melaugh and Paul McCarthy, this software serves as one of the most powerful sales funnel solutions for WordPress users.

It’s no surprise that WordPress is the best method for people creating blog content. But concerning monetization and selling, both Melaugh and McCarty discovered that WordPress didn’t have the required plugins for that.

There have plugins and themes which are technical for the everyday user to deploy. After discussions and sharing similar pain points, the Thrive Themes visual editor came into existence. Nowadays, Thrive Themes is the most advanced when it comes to an easy-to-use suite of WordPress website tools.

Their suite of conversion-optimized plugins and themes can facilitate selling.

Features of Thrive

The main goal of Thrive Themes is to easily sell, capture leads, and drive meaningful business results for your WordPress site.

Their easy-to-use plugins allow you to select beautiful site themes, landing pages, membership areas, quizzes, and more.

Some of their features include:

  • Thrive Themes, which permits you to build outstanding websites without stress
  • Thrive Leads, which empower you to create any type of lead generation form that comes to mind.
  • Thrive Ultimatum, which empowers you to use timers and fear of missing out to boost sales
  • Thrive Architect, which is a powerful page builder
  • Thrive Headline Optimizer, which gives room for easy A/B testing for headlines
  • Thrive Comments, which allow you to interact with visitors in meaningful conversations


Their plans start at $19/month and offers affordable out-of-the-box options to create sales funnels for WordPress sites.


Thrive is the best when it comes to WordPress solutions. It offers everything all the tools necessary to create and sell products with incredibly affordable pricing.

The founder, Shane Melaugh also has the talent to create. This means the platform will always be constantly innovating to enhance its suite of tools.


Some sources report that one of the main setbacks of Thrive Themes has to do with their support. Some users say they are very slow to respond.

They offer plenty of features and while they try to increase its easiness, WordPress makes it difficult and complicated.

You can also experience slow page load times if you don’t constantly keep it up to date.

  1. Leadpages


Leadpages is a stand-a-lone sales funnel builder tool aimed at facilitating the way you build your website, landing pages, pop-up forms, and alert notification bars.

It’s the perfect alternative for those who find WordPress stressful and always spend on software developers or website designers to get everything done correctly.

Here is the full list of features

Features of Leadpages

Site Builder: You can build a complete website using the drag and drop website builder without using a single line of code. There’s a full website design templates available for you. It also offers the ability to track your website statistics right within Leadpages.

Landing Page Builder: The most important factor of Leadpages is its landing page builder. It provides guides and suggestions on particular features that need to be changed to gain a high conversion rate on landing pages. Also, you can collect unlimited leads and traffic.

Pop-up Forms: The pop-up builder allows you to build pop-ups and to be used on any landing page, website, or even on a WordPress website.

Alert Bar: Using a bar at the top of your website increases your lead conversions. You can also connect the optin form to your favorite email autoresponder.


  1. Instapage


Instapage is a sales funnel software or landing page builder like no other.

This is one of the most effective sales funnel solutions available. It serves as a solid investment for small to medium businesses, young startups, and entrepreneurs who want to increase their web visibility and win new business. Instapage is good for those who want affordable, and accessible funnel software.

With Instapage, you can build out landing pages without coding skills, personalize pages for more traffic, run A/B split tests and multivariate tests on your landing pages, connect your ad campaigns to visually track them, and connect with team members.

Instapage is the best solution for those who want to personalize their ad campaigns and safely test their landing pages.

Features of Instapage

Landing Pages: Easily create conversion-optimized landing pages and save the cost of hiring a software developer. They also have a built-in AMP support for mobile pages, which enhances the experience on a mobile device.

Personalization: Easily create personalized experiences based on UTM parameters for your different ads.

Experimentation: create your landing pages and test them with A/B and multivariate testing.  Also, it shows the analytics and heatmaps for all the pages.

AdMap: Link ad campaigns to Leadpages and personalize the landing page capacity for each person who clicks on your ads.

Collaboration: Easily connect with team members.

Enterprise: They provide extra features to use such as global blocks, AMP pages, and custom fonts.

Integrations: Integrate all your best apps straight to Leadpages such as Google Ads, Facebook Ads, Google Analytics, CallRail, SalesForce, ActiveCampaign, Zapier, GoToWebinar, and more.

  1. OptimizePress – Sales funnel software for wordpress



OptimizePress isn’t a page builder plugin that’s meant for landing pages.

The main objective of OptimizePress is to build landing pages.

It can also be used on wordpress posts, but that’s not its main purpose. However, it’s a good thing.

Here’s why:

Plugins meant for page building focus more on the needs of designers, which clearly differs from marketing and optimization needs.

We need to build landing pages (and other funnel pages) that concentrate on conversions. Most wordpress page builders only permit you to build each page from scratch which consumes a lot of time.

Therefore, if you’re if you don’t want to waste time, then OptimizePress could be a great solution.

When creating a new page, you’ll be given a list of templates that you can choose from, and these includes:

  • Landing pages
  • Thank you pages
  • Sales pages
  • Webinar pages
  • Launch pages
  • Collections
  • My templates

Other benefits

-They give you a lead generation focused WordPress theme included in version 3, OptimizePress is presented with a fully loaded WordPress theme by the name of SmartTheme.

-According to some wordpress users, OptimizePress offers more ease to access than other wordpress page builders like “Elementor”.

– Use the OptimizePress scarcity add-on to leverage social proof

-Place opt-in forms and deliver lead magnets with OptimizeLeads. OptimizeLeads is a standalone SaaS platform that easily adds opt-in forms and deliver lead magnets. It also comes with the Business and Suite plans.

  1. Groove funnels


GrooveFunnels competitors include ClickFunnels, Kartra, LeadPages, and Kajabi.

This platform was built to help you sell a product or service.

The product can include a digital product like an ebook, course, or a monthly membership. It can also include coaching or consulting services.

Do you have a product to sell and want streamlined ways to build a sales engine around it? Then GrooveFunnels is a good fit for this.

It has a completely Free plan

Yes, GrooveFunnels allows users to sign up for free.

It also has several limitations.

The free plan provides you with:

GrooveSell + GrooveAffiliate

GroovePages (Lite)

If you are looking for advice, troubleshooting issues, or just sharing ideas, a good community is essential in giving you a unique overall experience.

This is a huge turning point for many new products. However, with a maximum of 108,000 Facebook group members during the period of conducting this review, that makes GrooveFunnels an exception.


  • Easy to use drag and drop software that’s integrated hosted on the cloud (save the cost of separate hosting)
  • You can sign up for a FREE lifetime Groovefunnels account
  • Joining the Affiliate program and becoming a LIFETIME member, increases your commissions from 20% to 40%
  • Established by one of the founding fathers of KARTRA (a powerful sales funnel software for years).


  • Offers the popular core apps that’s required to grow your online business
  • Versatile payment alternatives for the LIFETIME deal. Pay once and save more!



  • The GroovePages editor is average when compared to other funnel software in the market
  • The interface is not smooth
  • Some clickable objects are difficult to open
  • Several typos within the software itself
  • Strange way of naming conventions
  • Presence of bugs or otherwise poor UX decisions
  • Inconsistent design
  • It lacks sales funnel tracking analytics

A basic website hosting alone starts at $20/month. That’s $240 annually which lacks plugins or themes for building landing pages and sales funnels within WordPress.

This feature alone is included in the Platinum PRO deal of GrooveFunnels. Its decent page builder has a familiar interface and elements. If you’ve previously used Clickfunnels, you’ll find discover unique and intuitive features in GrooveFunnels like Wireframes.

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