How to start a lead broker business – Make money brokering leads and business deals
Why would Agents and lead buyers buy leads from you?
Let’s consider the “insurance” industry. There is no need for agents to go door to door selling the insurance plans as they used to do before because people are becoming more and more aware of the importance of getting a life insurance policy and making their family or beneficiaries financially secure in case something happens to them. Therefore, most of the people now are potential leads or customers as the awareness of benefits of a life insurance policy is increasing day by day among people. Therefore, insurance brokers don’t need to use the conventional method anymore.
The most effective and helpful tool for the generation of leads for insurance brokers in today’s time is the internet which is used by so many people to get information regarding various policies. This gives the insurance brokers leads of who is interested in getting life insurance policies. Therefore, internet not only helps the buyers find the right policy but also helps the brokers find the buyers.
There are many ways for buyers to access the information over the internet related to insurance policies and plans. They come up in pop-ups, mass emails, web channels and many more. So, it makes it easier for the buyers to reach the leads seeking brokers.
Although these methods prove effective, but not always. So, in order to generate leads, the brokers should not always rely on them as they may be old and hence their efficiency might have decreased on using again and again.
Therefore, to get leads that prove out to be useful, insurance brokers need to get services offered by lead generation services which are in many cases paid.
So to get good leads from many of the available lead generating companies, one needs to also make sure that they provide good leads that are useful and also have a good track record of providing good leads that are genuine.
These lead providers work either by asking insurance brokers to fill in their forms and connect them to interested shoppers or by directing these potential buyers to the insurance brokers. These lead generating companies assure the brokers of a good percentage of valid leads that sign up for their services but in a few cases have costly packages. To check the validity of the leads provided by these lead generating companies, it is best to sign up for a monthly or trial account as it helps most of the time.
Also, buyers may want to try to sample the goods before-hand at a nominal fee.
The advantage is, this saves lead buyers an enormous amount of time. They do not have to create these lists and all that is involved in putting them together, so, buying puts them way ahead of the game.
Bad Lead Brokers are not really 100% sure of the history of the Leads. Try to be a good Lead Broker, that’s worth his weight in gold to the lead buyers.
How to broker the leads?
Find lead sellers.
Lead sellers are easy to find because they are already marketing their services. Search for lists of lead sellers in Google or attend industry trade shows to meet them. You can also go to trade show websites to find lists of exhibitors and sponsors. This is an easy way to find potential lead sellers.
Affiliate networks are another great place to start. Most affiliate networks are in multiple verticals. They typically have buyers and sellers in their network. It’s a great way to see which verticals are hot and potentially find a lead buyer or seller.
Bottomline on Lead Flipping
If you would like to start a new business or income stream, study lead flipping — also known as lead brokering. Leads are in sought after demand across industries.
The top industries demand is in following verticals: mortgage, insurance, home improvement, solar, personal, business, auto loans — the list goes on. Each one of these businesses needs a stable flow of leads to survive and grow.
As a lead broker, your company’s role is to look for lead buyers and lead sellers and broker a deal between them. Here are some of the most preferred types of leads that can be sold:
• Inbound online forms: An individual sees an ad online, clicks on it, goes to a landing page and fills out a form.
• Live transfers: A call center calls a potential lead and asks questions to confirm they’re a qualified lead. If they are, the lead is transferred to the lead buyer’s call center.
• Data lists and aged leads: You can use data to compile lists of individuals or companies to sell. Aged leads are leads that, after being generated, are sold at a later date.